Case Studies

Corporate PR

Japan’s Espresso Day

Client: European electric manufacturer

Date: From May 2015

A round table conference to introduce an espresso/coffee machine was held prior to Japan’s Espresso Day (April 16). A presentation was given towards journalists from nationwide/trade papers, WEB followed by a test and try session to familiarize the product. Direct communication between journalists and client brought forth coverage with substantial impact.

Service taking place

Many media complimented the thorough/extensive explanation on a single theme being very informative and educational. In order to inform correct information to readership a detailed coverage with color illustrations was obtained.